The garments and footwear business is a very tough space to compete in, and it is important that businesses focus on delivering quality as well as something interesting all the time. Customers are fickle, and commanding loyalty can be a huge ask in today's market where everyone has something new in the offing. In order for you to best engage with your customers, you should be known as a value brand at any price point.
Fashion is seasonal anyway, and you will find yourself coming up with seasonal wear regularly. Considering the stock you will have leftover, discount sales are a superb option to keep your stock rolling and your company in the news for all the right reasons!
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